Council plays a key role in securing and supporting business events for the region in partnership with Destination NSW and Destination North Coast.
Through this collaboration, and the recent development of a Business Events Prospectus, Council is actively positioning the region to attract conferences, meetings and industry events that deliver strong economic returns. Business event delegates are particularly valuable, with an average spend of $429 per delegate per night (Tourism Research Australia), significantly contributing to the local economy.
Working alongside its partners, Council supports the Business Events NSW Program by promoting the region as a competitive destination and assisting in converting event enquiries into confirmed bookings.
Council also works directly with event organisers to provide local expertise on venues, accommodation, experiences and suppliers, helping to inform decision-making and increase delegate length of stay.
Businesses interested in being included in the Business Events Prospectus are encouraged to contact Council at economic@pmhc.nsw.gov.au.