Council seeks feedback to support a thriving local economy

Published on 04 October 2022

Local business owners and entrepreneurs now have the opportunity to anonymously share their confidence in the Port Macquarie Hastings as a place for business, innovation, industry and growth.

Port Macquarie Hastings Council’s annual Business Confidence Survey opened on Saturday 1 October and will close on Monday 31 October, 2022.

The survey measures the current condition of the local economy, confidence and innovation levels, and flags key growth or change factors across key industries. These insights will aid Council and other levels of government to consider potential mechanisms to support sustainable economic development. 

Council’s Group Manager of Strategy, Duncan Coulton said the survey data provides a transparent view of challenges and opportunities, allowing Council to appropriately support our local business industry.

“By measuring and monitoring changes in business performance each year, we’re able to respond to the factors that are directly impacting confidence. It creates avenues to foster new opportunities by providing a quality overview to potential investors or businesses,” said Mr Coulton.

“Comparing annual data is crucial, this year we hope to track changes due to heightened operating costs and exhaustion in the wake of market shocks, like the pandemic and subsequent impacts.

“This information will be key when we look to update our Economic Development Strategy or implement new programs. It allows us to make informed decisions that effectively advocate for business and industry.”

A sample group of 400 businesses will be contacted online or by phone to participate in the 5-10 minute survey. If not contacted directly, the survey is available online to capture confidential and honest feedback.

Following comprehensive analysis, the results of the 2022 Business Confidence Survey will be shared in December. 

For more information and to complete the survey, visit pmhc.nsw.gov.au/Business-Confidence-Survey.