Major events marketing grant

Events-Marketing_Beer-and-Cider-festival_800x500.jpg

We want to support our event organisers to host major events in our region.

Our major events marketing grant provides financial support of up to $5,000 to be used for marketing activities to attract visitors to our region.

When to apply

There are two opportunities each year to apply for a major events marketing grant. Dates for the current application rounds are:

Round For events held between Opening/closing dates
1 1 January and 30 June 2022

Now closed

2 1 July and 31 December 2022 To be announced

Before applying

 The Major Events Marketing Grant aims to support events which:
  • May attract a significant number of overnight visitors from outside the region
  • Have the potential to develop and maintain an ongoing major events status
  • Have the potential to contribute positively to the region’s economic climate
  • Have a long-term vision for growth and sustainability

Read the Program Guidelines(PDF, 2MB) before applying.

What can the grant be spent on?

Funds received under this grant are to be allocated towards event marketing activities which attract visitors to our region and your event. This could include activities such as: 

  • Website development
  • Social media strategy and promotions
  • Videography /photography
  • Advertising
  • Professional marketing consultant (a great option if you are new to the complicated world of event marketing or there is not enough time to do everything). 

How to apply

Step 1.Prepare your application

You can view a sample application form(PDF, 65KB) in advance for an idea of the information required. You can save your application as you go, and come back to it if needed.

Step 2.Prepare your supporting documents

All applicants will be required to submit an event budget and a marketing plan to be considered for grant funding. You can use your own, or follow our templates for Event Budget(XLS, 42KB) and Marketing Plan(PDF, 682KB)

Step 3.Submit your application

Apply through the SmartyGrants portal. The application form is only available during the dates specified above.

Apply now