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Major Events Marketing Grant

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Major Events Marketing Grant

Applications for Major Events Marketing Grant will open on Monday 30th August until Sunday 19th September 2021, for events due to be held in the first half of 2022. Don’t miss out!

It’s been a difficult period for the events industry and these grants will provide a financial boost to event organisers.

About the Program

Are you planning a major event in our region?

The PMHC Major Events Marketing Grant aims to support event organisers to develop, promote, execute and sustain locally grown long-term major events.

Major events are an important and growing part of our local economy, and add to the vibrancy of our region. Council's Major Events Marketing Grant has been set up to provide grant funding of a maximum of $5,000 for events that attract (or have the potential to attract) a significant number of visitors to our region and/or destination exposure and a notable digital reach.

Some of the past events that have received funding under this program include the Port Macquarie Running Festival, MotoFest Wauchope, Fox Superflow MTB and Dark Alley Sessions.

Event application rounds are noted below opening and closing dates do vary so please contact Project Officer - Events to request to be added to the Major Event email database to receive the most up to date information:



For Events Held Between:

Opening/Closing dates


1 Jan - 30 June (year on year)

Monday 30th August - Sunday 19th September 2021.


1 July - 31 Dec (year on year)


What do we mean by 'a significant number of visitors'?

It refers to the number of visitors from outside our region who come here for the event, and spend money in our region on accommodation, food, transport, retail, attractions and services.  By way of example, events that have received full sponsorship in the past generally attract at least 400+ visitors from outside of the region.  However, if you have a smaller event that you feel will grow rapidly, we'd be happy to discuss options with you.

Due to COVID-19 we understand that guaranteeing numbers is a challenging thing, we encourage you to apply even if you think you might not make 400 and give us a call to chat it through.

If you’re planning a smaller, community-based event, unlikely to attract visitors from outside our region you may wish to check whether you would be eligible to apply for support under Council’s Community Grants Program.

What can the Major Events Marketing Grant be spent on?

Funds received under this grant are to be allocated towards event marketing activities which attract visitors to our region and your event. This could include activities such as:

  • Website development;
  • Social media strategy and promotions;
  • Videography/photography;
  • Advertising;
  • Professional marketing consultant (a great option if you are new to the complicated world of event marketing or there is not enough time to do everything!).

Whether you have a promising new or established event, a $5,000 marketing grant should provide a serious boost to your event’s viability and long term success!


So, do you meet the criteria?

  • Are you proposing an ongoing event with the potential for further growth 
  • Will your event be staged within the Port Macquarie-Hastings Local Government Area, and is not a touring event
  • The event attracts (or has the potential to attract) a significant number of visitors from outside the Port Macquarie-Hastings region.
  • The applicant must have acquitted previous PMHC funding (where applicable) and have no outstanding debts to PMHC or be receiving funds for this event from a different Council grant program.

If the above four sound like you and your event,   click here2MB pdf(PDF, 2MB) and review the Major Events Marketing Grant Guidelines before following below instructions to apply online.

So you don’t meet the above criteria?

Take a look at Quick Grants and reach out to us to discuss your event. It’s a little less funding, a little less for you to do but it might be the boost your event that attracts a majority of participants from outside the area is looking for! 

What could be involved in your Major Event Marketing Grant Agreement with the Port Macquarie- Hastings Council?

Take a look at a draft attached  here630KB pdf(PDF, 630KB).

Here’s how to apply:

  • Ensure you have reviewed the Major Event Marketing Grant guidelines.

  • Putting together a strong application takes time and energy. Give yourself plenty of time to plan, review and gain support for your application before submission.

  • Forms will only be accessible during the round opening dates.

  • A preview of the form is available  online65KB pdf(PDF, 65KB), and once the round opens you can commence your application, save it, and come back to it later if needed.

  • You can continue to make changes right up to when you submit your application. If you change your mind and decide against applying, simply exit the program

  • You will need to attach both your Event Budget and Marketing Plan (dates and timelines required) to the application (Word or Excel or PDF format, via upload buttons provided), so it’s a good idea to have these prepared prior to commencing your application. You are welcome to use our sample templates as a guide (see links to the right or below if viewing this on a mobile device).


Apply now online via pmhc.smartygrants.com.au

Don’t forget to check out the Event Toolkit, a range of step by step guidelines to help you and your event along its way.

For further questions and/or if you would like to discuss your event idea before you apply, please email Laura Harvey, Events Project Officer on laura.harvey@pmhc.nsw.gov.au or call on (02) 6581 8588 .

This page was last updated on: 07 September 2021